You’ve no doubt already seen the half-dozen or so pictures of Oklahoma’s new Nike Pro Combat uniforms that the team will sport this Saturday at Texas Tech. To help promote the new gear, Nike created some odd “anti-Texas” video and the accompanying “Stake Our Claim” t-shirt. The shirt, which features the State of Texas with an OU flag planted on it, comes off a little Aggiesh in my opinion. The video (after the jump) more so than the shirt itself.
But then again, RDK represents the pinnacle of college football snobbery. We hate everything. And nothing is as awesome, sexy and good-looking as us. So, we call the shirt Aggish. It’s how we do. Anyway, hit the jump to watch the video that will undoubtedly remind you of a 30-second Whataburger spot. Just like you like it, bitches.
The Nike page also provides the thinking behind the “Stack Our Claim” theme. Apparently some sort of honor to the 1955 national championship team.
The term “Sooners” referred to settlers who entered unassigned lands under the cover of night, appearing hours before other settlers the following day to stake their claim. Such was the inspiration behind Oklahoma’s new gameday t-shirt — a surprise invasion into hostile territory to claim their next opponent’s home turf as their own.
The “Stake Our Claim” t-shirt was designed in a throwback style to honor the 1955 national championship team, who was also the inspiration behind Oklahoma’s new Nike Pro Combat uniform. Hook up a “Stake Our Claim” t-shirt for gameday and show your Sooner pride.
RDK also received a news release, as well as a pretty cool OU/Nike Web page, from Cohn & Wolfe, the PR and branding agency apparently being used to spread the good word about Nike Pro Combat.
Oklahoma will be one of 11 elite football programs to debut the Nike Pro Combat uniform this month before they are officially introduced at the start of the 2010 season.
The uniforms respect the past of Sooner football, drawing inspiration from Bud Wilkinson’s famed “fast break offense” that led the nation in scoring and won National Championships in 1955 and 1956. An all-white helmet is a nod to the teams that played during that era (1946 to 1956), as are the clean lines on the jersey and pant.
Oklahoma’s team mantra “Sooner Magic” is printed on the inside of the jersey collar and on the cuff of the Nike Vapor Trail 2.0 gloves the team will wear.
Anyway, they’ve provided a slew of tech documents and other links. And SoonerSports.com even has some replica gear you can pick up. Don’t say we never gave you anything. Yeah.